By Zaher Negro | Project Manager
With the support of our donors, The SOCIAL GROCERY in Tripoli opened its second branch in El Maloule and has a plan to scale up its model by opening more branches in other areas. The store is the first non-profit grocery in Lebanon and is meeting the need of poor families in Tripoli, to whom buying from commercial supermarkets is becoming extremely expensive. Due to the economic, financial and political crisis, as well as the Covid-19 pandemic, almost half of the population in Lebanon has fallen below the poverty line while prices of food have been sky-rocketing.
The following results were achieved through a number of activities:
The SOCIAL GROCERY has currently two branches in Tripoli (Mina and Mallouleh) and has a plan to scale up its model by opening more branches in other areas. Consequently, the financial operations of the enterprise became relatively significant and complex and require a dedicated Finance and Accounting Officer to ensure transparency and division of labour. As for the first SG branch in Tripoli Mina, the SOCIAL GROCERY served more than 3000 walk-in clients as well as provided 130 very vulnerable clients with a card membership that allows them to buy products for almost wholesale price. In addition, 40 persons have signed up as members who buy products for an increased markup as a form of contribution and social solidarity.
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