Love of the Game

Love of the Game is a campaign which seeks to reduce concussion-related issues arising from contact and non-contact sports. Love of the Game takes a solutions-based approach to the problem by working with athletes, technologists, academics and the business and financial communities to develop new technologies that will prevent, diagnose and treat head injuries in sport.

We are an impassioned community of athletes, players, fans, innovators and experts, united by our love of sport and the desire to, not only protect players of all ages from the potentially devastating impact of head injuries, but also to protect the integrity of the sports we know and love. Love of the Game aims to preserve our sports by reducing the risk of early onset dementia to players, lengthening sporting careers and reducing the fear of taking part.

Our mission statement is:

To protect players of all ages from the potentially devastating impact of head injuries, while also protecting the integrity of the sports we know and love.

Like most sports, success is the product of a whole team. Solving this crisis is no different. We have brought together a unique network of over 600 supporters representing the UK’s major sports, government, academia, technology, science and business. We are forging new and productive relationships with major and grass-roots sporting clubs, research institutes, charitable organisations and major governing sports bodies.

Love of the Game (LOTG) itself represents a meeting of the worlds of sport and business/campaigning through its founders: former England and British and Irish Lions rugby union international Simon Shaw MBE and businessman and dementia care pioneer Laurence Geller CBE. Simon, who played elite rugby for 23 years, now suffers from frequent memory loss, an issue he believes is caused by the severe knocks to the head he faced as a player. Meanwhile, after seeing the debilitating effects of dementia first-hand, hospitality businessman Laurence turned his attention to the world of dementia research, funding and care innovation.

When the two met and shared their mutual love of sport and their respective experiences of severe head injuries and dementia, they decided to found LOTG as a campaign to promote the use science to solve this most pressing issue.

Solutions-based approach

Rather than focusing on the challenges of the past, LOTG’s aim is to protect the players of the future and ensure that future athletes are protected from long term health risks that yesterday’s and today’s players have had to accept. In order to achieve this, LOTG promotes actions across a series of pillars:

Education

• Improving recognition of the symptoms of concussion
• Positioning the long-term protection of the head and brain as part of a player’s training regimen and routine

Diagnosis

• Promoting more coherent sharing of information to aid in the identification of diagnosis tools
• Developing a more sophisticated method of identifying the signs of concussion at the point of impact and for markers over the course of a player’s career
• Creating impact assessment wearables and big data analysis to grade risk and severity of concussion and the proper course of action needed

Treatment & prevention

• Promoting multi-disciplinary collaboration (bringing together investors, inventors, researchers and sports experts) to accelerate product development, experimentation and implementation.

Government published an action plan on tackling concussion in sport to help reduce risks associated with head injuries, working with Love of the Game

In February 2022, the UK Government has issued a detailed action plan to deal with Concussion in Sport with Love of the Game and our Chairman, Laurence Geller, integral to planning and delivery.

LOTG the game has used these national guidelines to create a free, interactive online course for anyone involved in grassroots sports in the UK, including coaches, teachers, referees, volunteers and grassroots sports.

The course was launched alongside a new LOTG campaign with national coverage.

Ongoing WAVi Trials

LOTG has worked to find a new research partner to take the trials forward into their next phase, and agreement is expected by the end of January 2023. The new trials have now been planned with Leeds Beckett University and hope to commence by the New Year.

Driving innovation around concussion related technology - Demonstration Day

A Demo Day is being held in October 2023, following the postponement of a July event due to external factors. A fundraising event, to generate support and income, is being held on the same day. We now hope to have our first international Demo Day in 2024. LOTG convenes representatives of Government, funders, industry and sports professionals, to encourage sharing of ideas and opportunities for collaboration.

Guidance on Concussion in Grassroots sport

LOTG worked closely with Government on the launch of ‘If in doubt, sit them out’, the first national guidelines for concussion management in grassroots sport. developing new protocols or guidance around concussion in sport.

LOTG is also working with Government to design and deliver longitudinal studies to assess the effectiveness of the guidelines and inform future improvements, using our network of Regional Sports Concussion Centres.

Cross-sector engagement

LOTG will hold an event in Downing Street event in October, to continue to generate awareness and support for the cause.

Concussion Prevention

In March, LOTG held the first international Concussion Prevention conference, in partnership with the University of Bath and Calgary University. This marked the creation of a new UK Concussion Prevention Network. A Steering Group and an Advisory Group have been set up to deliver the aims of the network and provide governance and communication with key stakeholder organisations.